Privacy Statement

Privacy Policy

Your privacy is critically important to us. At Multi-plAtform Game Innovation Centre (or MAGIC), we have a few fundamental principles:

  • We don’t ask you for personal information unless we truly need it. (We can’t stand services that ask you for things like your gender or income level for no apparent reason.)
  • We don’t share your personal information with anyone except to comply with the law, develop our products, or protect our rights.
  • We don’t store personal information on our servers unless required for the ongoing operation of one of our services.

Below is our privacy policy, which incorporates these goals.

If you have questions about deleting or correcting your personal data please contact us. It is MAGIC’s policy to respect your privacy regarding any information we may collect while operating our websites.

Website Visitors

Like most website operators, MAGIC collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. MAGIC’s purpose in collecting non-personally identifying information is to better understand how MAGIC’s visitors use its website. From time to time, MAGIC may release non-personally-identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its website.

Gathering of Personally-Identifying Information

Certain visitors to MAGIC’s websites choose to interact with MAGIC in ways that require MAGIC to gather personally-identifying information. The amount and type of information that MAGIC gathers depends on the nature of the interaction. For example, we ask visitors who sign up for a free-trial of AMPS beta to provide a username and email address. Those who engage in transactions with MAGIC are asked to provide additional information, including as necessary the personal and financial information required to process those transactions. In each case, MAGIC collects such information only insofar as is necessary or appropriate to fulfill the purpose of the visitor’s interaction with MAGIC. MAGIC does not disclose personally-identifying information other than as described below. And visitors can always refuse to supply personally-identifying information, with the caveat that it may prevent them from engaging in certain website-related activities.

Aggregated Statistics

MAGIC may collect statistics about the behavior of visitors to its websites. For instance, MAGIC may monitor the website traffic on the site. MAGIC may display this information publicly or provide it to others. However, MAGIC does not disclose personally-identifying information other than as described below.

Protection of Certain Personally-Identifying Information

MAGIC discloses potentially personally-identifying and personally-identifying information only to those of its employees, contractors and affiliated organizations that (i) need to know that information in order to process it on MAGIC’s behalf or to provide services available at AMPS’s websites, and (ii) that have agreed not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using AMPS’s websites, you consent to the transfer of such information to them. MAGIC will not rent or sell potentially personally-identifying and personally-identifying information to anyone. Other than to its employees, contractors and affiliated organizations, as described above, MAGIC discloses potentially personally-identifying and personally-identifying information only in response to a subpoena, court order or other governmental request, or when MAGIC believes in good faith that disclosure is reasonably necessary to protect the property or rights of MAGIC, third parties or the public at large. If you are a registered user of an AMPS website and have supplied your email address, AMPS may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what’s going on with AMPS and our products. We primarily use our various product blogs to communicate this type of information, so we expect to keep this type of email to a minimum. If you send us a request (for example via a support email or via one of our feedback mechanisms), we reserve the right to publish it in order to help us clarify or respond to your request or to help us support other users. MAGIC takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally-identifying and personally-identifying information.


A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. MAGIC uses cookies to help MAGIC identify and track visitors, their usage of AMPS website, and their website access preferences. AMPS visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using AMPS websites, with the drawback that certain features of AMPS websites may not function properly without the aid of cookies.

Business Transfers

If MAGIC, or substantially all of its assets, were acquired or licensed, or in the unlikely event that MAGIC goes out of business, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer or licensee of MAGIC’s assets may continue to use your personal information as set forth in this policy.


Ads appearing on any of our websites may be delivered to users by advertising partners, who may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement to compile information about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. This Privacy Policy covers the use of cookies by MAGIC and does not cover the use of cookies by any advertisers.

Privacy Policy Changes

Although most changes are likely to be minor, MAGIC may change its Privacy Policy from time to time, and in MAGIC’s sole discretion. MAGIC encourages visitors to frequently check this page for any changes to its Privacy Policy. Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such change.

This privacy policy was adapted from that of, which was posted under a Creative Commons Sharealike license. We greatly appreciate their legwork and generosity.